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The blog

Home staging, the business side

Practical guides from ten years of staging homes for a living: pricing, clients, furniture and everything in between.

Getting started

How to start a home staging business with no experience

I was working as an engineer when I staged my first home. Ten years later, staging is how I make my living. Here's the path I'd follow if I were starting from zero today.

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Pricing

How much to charge for home staging (and still make money)

Forget copying someone else's rates. Here's the method I use to build a price for every project, so you know exactly what you're charging for.

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Getting started

Do you need a certification to be a home stager?

The short answer is no. The longer answer is about what clients really look at before they hand you their keys.

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Finding clients

How to get your first home staging clients and get realtors to call you back

Your work is good. Now people need to know about it. Here's how I'd go out and find the first clients, instead of waiting for them.

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Furniture & inventory

How to build a home staging inventory on a budget

You don't need a warehouse to start. Here's what to buy first, what to rent and how to let your projects tell you what comes next.

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Types of staging

Vacant vs. occupied home staging: what's the difference?

Different homes need different work, different furniture and a different price. Here's how I think about each type of job.

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Checklists

Your first staging walkthrough: what to check

The first visit decides how good your quote will be. Here's everything I check before I leave a home.

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Portfolio

How to build a home staging portfolio from your very first project

Your portfolio is your best salesperson, and you don't need paying clients to start it.

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Home staging online course

Your home staging business, from scratch

Step-by-step lessons, a quote template that does the math for you, contracts, checklists and lifetime access. No experience needed.

Get the course · $497